About Us

Chezalou is one of the Turkey’s premier apparel producer owned by Asir Group; established in 2005. 

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Improvement

We are most proud of the consistency of our strong performance, which has led to consecutive year-over-year increases in sales, as well as healthy cash flow, since we unified our organizational structure.

 

Talent

To give our customers the best shopping experience possible, it is imperative that we have the most skilled people in every position throughout the organization. Asir Group is fortunate in that our organization is considered to be one of the most talented teams in both manufacturing and marketing. We work hard at attracting, developing and retaining our talented workforce.
 

Diversity

Diversity is at the core of Asir Group, Inc.’s approach to doing business. It touches all areas of our company. We expect our associates, our advertising, and the companies with which we do business to mirror the diverse multicultural marketplace we serve.

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Marketing & Advertising

A crucial part of our diversity strategy is our multicultural marketing. We use powerful and evocative images, symbols and words to communicate our brand messages, our special events and our merchandise selections to our diverse core customers. And we deliver those messages via targeted media channels to reach customers where and when they want to receive our messages. We also work with minority-owned and women-owned agencies to ensure our concept development and ad placements are in sync with our multicultural customer.

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Production 

Having a production that satisfies our diverse customer base gives us a tremendous competitive advantage, particularly because it enables us to source distinctive merchandise to provide for our customers. It also helps us give meaningful support to businesses that contribute to the economic health of our local communities.